Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for your business and market research and help to assess and improve website effectiveness.
Web analytics applications can also help businesses to measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic in a website after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for your market research. We possess multiple web analytic tools that sure smooth operations of your business.